Rap Social Media Bootcamp: 7 Day Challenge (Original Publish Date June 29, 2020)

"Content is the atomic particle of all digital marketing."

- Rebecca Lieb

Introduction

Your goal as a rap artist is to ensure you deliver high-quality, relevant content. Your work is an effort to engage your audience, establish brand trust, and drive business. However, you may wonder how you can tailor your social content. How do you break through this oversaturated industry, provide value to your fans, and impact your bottom line?

Invested Affairs has created a 30-Day Social Marketing Plan to help you reinvent your social media marketing strategy. By reading this, you will learn how to share content that aligns with your audience's interests and contributes to overall business value.

This guide will teach you how to:

• Create an effective social media strategy that aligns with audience interest

• Diversify your content and build a robust content calendar

• Determine music business value drive

Day 1: Establish Goals and Metrics

Establishing clear social marketing goals for independent rap artists is the first step toward transforming your strategy. This requires you to think about what you want society to achieve.

Goal examples include:

1. Drive music streaming traffic

2. Raise brand awareness

3. Boost brand engagement

4. Nurture leads

5. Build a community around your music

6. Establish authority and industry expertise.

The rap objective is to give purpose to your social media efforts. Once you establish your goals, your content and share should continuously support your initial goals.

To help you map this out further, check out the primary motivation for people to use social media.

The graph was taken from globalwebindex.com.

There are numerous ways to write your social media goals, including the OR method.

The OR method asks you to set up a broad objective statement and list key results that describe what successfully achieving that objective looks like.

Example:

Objective: Boost music engagement

Result: Increase engagement (likes, shares, mentions, and comments) by 10% by October 2020.

The objective here is to boost brand engagement. To make this objective come to life, you must work to increase your engagement by 10% by the end of October 2020.

Day 2: Metric Success

Independent artists need to know how they will define the success of their social efforts. Metrics help with this process by providing you with the correct data to determine whether or not your social efforts were successful.

When allocating your metrics, set clear standards for your social campaigns so that you know when success was achieved.

Day 3: List Out Your Challenges

Knowing your marketing challenges is crucial when producing the ultimate marketing plan. Please list the challenges you face when it comes to social media marketing.

Along with this list, explain how these barriers impact your marketing efforts or music success.

Examples:

Challenge 1: My social media post are not achieving ideal engagement levels.

Challenge 2: My social media is going through a dramatic drop in my social media content's organic reach.

Other challenges, according to the Sprout Social Index, include:

1. Measuring ROI

2. Understanding cross-channel success

3. Develop a strategy to support business goals

4. Determine what content to post

5. Securing budget and resources

Day 4: Brainstorm Brainstorm Brainstorm

Once you list your challenges from the previous day, brainstorm the possible solutions.

Justify these solutions with evidence to show how this will be effective. This will prepare you for the time to gather resources and advocate for your budget.

Solution #1: Utilize influencer marketing to engage with your social content and drive the conversation.

Justification: According to Oberlo, here are four influencer statistics in 2020 that you should know:

1. 93% of marketers use influencer marketing as part of their marketing strategy.

2. Nine out of ten marketers believe influencer marketing to be an effective form of marketing.

3. Businesses that use influencer marketing for brand promotion earn $18 for every dollar invested.

4. 57% of marketers say they will increase their influencer marketing budget in 2020.

Solution #2: Invest in pay-per-click advertisement to run highly targeted campaigns and reach the right people

Justification: According to Value and Meter, pay-per-click advertising is one of the most effective tools available to any marketer, and here are the reasons why.

1. Marketers reports that Facebook's ad revenue is set to eclipse the entire print industry in 2019. As a result, marketers who invest in these advertisements are on the right track to reap benefits.

2. Google reports that search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact.

3. Consumers make more than 160 billion searches per month on Google alone.

Day 5: The Competition

Along with identifying your challenges, it is also essential to analyze your competitor. Be careful not to mimic your competitors' content, but use their social strategies as inspiration.

You and your rap competitors have similar ideal customer personas, so focus on the type of content that is most engaging with you and your competitor's social efforts.

Some questions to analyze include:

1. Which marketing channels are my competitors using, and are they successful in those channels?

2. What are my competitors talking about, and are those topics leading to high audience engagement?

3. Are there areas within your social strategy where you are outperforming your competitors?