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Enjoy some content around the topics of marketing communication, music, personal thoughts and more.


Transforming Music Into Influence (Original Publish Date September 9, 2020)
Before participating in the Influencer Marketing hub, here are all the fundamental questions to consider. It has been a while since I...

Erin Davis
Aug 4, 20226 min read


Rap Metrics 101 (Original Publish Date June 30, 2020)
From an independent rap artist perspective, keeping up with follower counts and post engagement percentages is just a wade of confusion...

Erin Davis
Aug 4, 20222 min read


Rap Social Media Bootcamp: 7 Day Challenge (Original Publish Date June 29, 2020)
"Content is the atomic particle of all digital marketing." - Rebecca Lieb Introduction Your goal as a rap artist is to ensure you deliver...

Erin Davis
Aug 4, 20223 min read


Music Marketing: Music Promotion to Boost Your Brand (Original Post Date June 25, 2020)
The goal when promoting your music is always to reach as many people as possible. Now is also the time for all independent artists to...

Erin Davis
Aug 4, 20222 min read


Music Marketing: Independent Rap Artists VS. Earned Media (Original Publish Date June 11, 2020)
The main reason why independent artists should care about (and want) earned media is because it establishes trust among potential music...

Erin Davis
Aug 4, 20222 min read


MUSIC MARKETING: WHY RAP ARTISTS SHOULD HAVE THEIR OWN WEBSITE (Original Publish Date June 9, 2020)
Yes, social media is a crucial tactic, but is it enough to convey your music while seeing monetizing results? I have to say, the music...

Erin Davis
Aug 4, 20223 min read


Life After Quarantine (Welcome to Invested Affairs)(Original Publish Date May 22, 2020)
The famous coronavirus has turned the world upside down, making everything we thought was right at our fingertips now another idea slowly...

Erin Davis
Aug 4, 20222 min read
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