erinpaigerene
LETSHAVESOMEFUN
December 2016 TO March 2017
At LETSHAVESOMEFUN, I served as a Public Relations and Management intern with an additional role as a Social Media Management intern during the dynamic SXSW weekend in March 2017. In this dual capacity, I led crucial initiatives:
1. Sponsorship Outreach: I meticulously researched and curated potential sponsor lists, engaging with companies aligned with LETSHAVESOMEFUN's ethos.
2. Strategic Communication: Crafting persuasive messages, I managed seamless communication by sending impactful letters to potential sponsors, fostering strong partnerships.
3. Campaign Support: I played a pivotal role in supporting and executing campaigns for SXSW music showcases, enhancing overall event success and visibility.
4. Audience Insight: Conducting in-depth research, I tailored content to resonate effectively with our target audience, understanding their preferences, behaviors, and engagement patterns.
This internship immersed me in the intricacies of even organization, providing valuable insights into the synergy needed for memorable showcases at the intersection of music understanding of event development, from ideation to post-event reflections.
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Chicago Electric Boat Company
May 2017 - September 2017
Chicago Electric Boat Company provides a unique, eco-friendly way to explore the city, offering newcomers the chance to navigate the waters and discover Chicago from a distinct perspective.
In my role, I undertook the following responsibilities:
1. Media Relations: I fostered connections with local and industry press outlets, including bloggers and influencers, amplifying the brand's reach and impact.
2. Content Pitching: I pitched relevant blog ideas that seamlessly aligned with the brand, ensuring a compelling narrative for potential coverage.
3. Email Marketing: I orchestrated the creationn and distribution of engaging email blasts, enhancing communication with the audience.
4. Brand Mentions: Continuously monitoring, I sought out and shared content that mentioned the brand, reinforcing its online presence.
5. Social Media Management: Utilizing Buffer, I effectively managed the company's instagram, Twitter, and Facebook accounts, ensuring consistent and engaging online interactions.
Traditional Press Release
Social Media Press Release
Working with Chicago Electric Boat Company provided me with a firsthand understanding of small business ownership, enriching my professional experience. This opportunity not only enhanced my interpersonal skills but also refined my ability to tailor communication strategies to meet the expectations of both individual clients and employers.
UPS STORE #6337
Social Media Coordinator
April 2018 - August 2018
During my last year of collage, I had the opportunity to mange the UPS Store #6337 Facebook page. Leveraging Hootsuite, I strategically scheduled and posted content showcasing various aspects of the company's offerings for their clients.
The Sunshine Method, a nonprofit that originated in Miami in 2012 and later moved to Chicago in 2017, became the focus of my work as a nonprofit event coordinator. My role involved creating fundraising and volunteer opportunities for their Sunchild Foundation and implementing experiential learning initiatives for underprivileged children. My responsibilities extended to securing venues and sponsors to ensure successful events aligning with our partners' expectations.
I successfully collaborated with diverse companies and organizations, including Gads Hill Learning Center, Ronald McDonald House of Charities (Lurie Children Hospital), Jets Pizza, Giordanios, Jewel's Osco, Chicago Bears, Bibibop Asian Grill, Moe's Cantina, WeWork, Howl On The Moon, El Hefe Chicago, and more.
In executing these responsibilties, I:
1. Planned, coordinated, executed, and reviewed smaller special events for the Arts & Sciences Development Office.
2. Conducted comprehensive research to propose and secure suitable venues for functions based on budget, geography, accessibility, aesthetic appeal, and availability.
3. Collaborated with the Development Services Associate to create and distribute event invitations, meticulously tracking responses.
Working with The Sunshine Method was truly an enriching experience. The nonprofit's commitment to holistic approaches in education resonated with me. I embrace the challenge of stepping our of my comfort zone, establishing meaningful relationships with potential collaborators, and contributing to the organisation's mission of ensuring universal access to educational services for all children.
DonationXchange
Social Media Manager
July 2018 - April 2020
Based in Chicago, IL, this software company pioneered a donation management tool designed for handling corporate giving, foundation grants, employee engagement, and various other donation strategies crucial for businesses and entrepreneurs. In addition to overseeing the management of the software company's social media pages, I also curated content and engaged with the audience on platforms belonging to their sister company, including Philanthropy500, Charity Giving, and Events.org.
'Share Your Philanthropy'
Social Media Campaign
#LoveForMankind | #smallstepsGIANTIMPACT | #MyPhilanthropicDuty | #Philanthropy500
Campaign Goal: The campaign works to achieve more engagement from followers.
Call-to-Action: The audience is asked to share their philanthropic activities with the hashtag #LoveForMankind #MyPhilanthropicDuty #Philanthropy500, showing how their philanthropic duties impact their local community.
Branding Goals:
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Increasing Brand Awareness
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Driving traffic to your website
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Building a community on social media
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Generating sales
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Boosting sales
Target Metrics:
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More engagement on social media
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More discussion about the company and its products
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Sharing information (word-of-mouth marketing) actively influences or encourages individuals and organizations to talk about products.
Social Media Goals
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What do you want to accomplish? DonationXchange wants to increase social media brand awareness while driving website traffic.
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Why is this goal important? Brand awareness is essential when launching new products or updating products already on the market to help people learn more about their features and how they can benefit their lifestyle. You can also drive consumer decisions when differentiating between competing companies. This can also help you proactively promote your products on social media, driving more traffic to the website, and resulting in an increase in revenue.
#smallstepsGIANTIMPACT Social Media Guidelines:
Campaign Calendar
Start date: Discuss Dates End Date: Discuss Dates
Pre-Campaign Promotion Release Dates: Discuss Dates
Peak Dates (Days when people will share more frequently): According to research,
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Facebook: Wednesday, Thursday, and Friday between 12-4 pm
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User engagement is at its very peak on Fridays
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Instagram: Monday, Wednesday, Thursday and Friday between 11 am - 1 pm, 5 pm
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Lunchtime is a peak time for user engagement on IG
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Instagram posts published right after work hours also get more engagement.
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Wednesday is the peak of the week and the day to post to Instagram if you’re looking to rack up clicks, favorites, and comments.
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Twitter: Monday, Tuesday, Wednesday, and Thursday between 12 PM, 5-6 PM
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3 PM is the peak time, according to studies when users are consuming and engaging with Twitter content.
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Twitter usage and engagement is incredibly high on Wednesdays and Thursdays
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Twitter usage and arrangements are especially high on Wednesdays and Thursdays. Plus, Wednesdays generate the highest click-through rates and the most significant number of retweets of any day of the week.
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Hashtag to use for social media posting (use up to 30 hashtags)
#inspiration #givingback #community #motivation #giveback #dogood #volunteer #socialgood #philanthropy #love #support #family #fundraiser #entrepreneur #change #activism #donate #giving #fundraising #repost #education #help #life #photography #art #causes #fashion #charity #nonprofit
Pre-Campaign Promotion Materials
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Scheduled Social Media Posts
Communications Internship
I participated in a program focused on career development in the communications field, where I played a multifaceted role. This involved crafting and scheduling engaging social media posts, conducting research to contribute to insights for grant letters, and fulfilling graphic design requests for the company using a combination of Adobe Photoshop and Canva.
Social Media Graphics
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INVESTED AFFAIRS
Invested Affairs is a small marketing enterprise providing full-service Social Media, Public Relations and Website development. Since 2018, we have helped businesses and entrepreneurs to use the method of storytelling to help capture attention and increase revenue. We aim to add meaning to the information that you want to introduce to your audience.
Clients Include:
1. Karla's Klozet
2. The Woman Tells (Book)
3. Cash Flow Unity
4. Coupe Cortez (Artist)
5. Rap Crush (Artist)
6. DJ Kitty Powers (Artist)
7. Building A Circle of Friends
8. XXposure Media
